There is so much content generated every day that it has become harder for brands to stand out from the crowd. All your marketing efforts might not bring in the results you are looking for if you are getting traffic that doesn’t convert or no traffic at all. Posts containing only text go unnoticed as users endlessly scroll down their screens. That’s why visual content must be the cornerstone of your campaign as we can name at least four reasons why.
Your brain is visual
Information is better understood in a visual format. Either that be blocks of colorful text or images, non verbal communication can grab the users attention. By simply adding graphics your target audience will find it easier to understand your message than just a plain paragraph. This method is even more appealing in video format. Your outreach and views will increase as short video has become popular and is certain to increase the likability of your posts.
Illustrations are effective
Marketing visual content can also be used as a call to action since pictures tend to get more attention than long lines of text. The effectiveness of an image makes this a very valuable tool in the arsenal of a digital marketer. Fascinating pictures will help create brand awareness and make people come back for more thus increasing the number of your followers. If you lack views in blog posts that are text only adding infographics, images and video is the only way to get a reaction.
Boost your stats
Needless to say good quality visual content will bring more likes and shares. Just by looking at your profile that should be obvious. Engaging with gifs for example might make people want to comment on your brand and as word spreads more and more users would want to follow. With a larger number of followers comes more commitment and synergy with your viewers which will also increase the likelihood of a conversion.
Sharing pics or videos that your community finds appealing can result in your content going viral. Just make sure that it is branded so everyone knows its from you and that it leads back to your website so you can get inbound links. From an SEO point of view that will increase your ranking significantly. Potential customers are more likely to do business with someone that has a likable page.