Content creation should aim at answering your client’s questions. Each sentence as the reader goes through your post should thoroughly explain your services or product. Many questions might come up from a potential client before initial contact is made that’s why having content that best describes what exactly you do and how it works is vital. Here are a few ways on how to write in that format.
Request
There is no better way to get information than to simply ask. You will be surprised at how many of your customers will be willing to provide you with feedback. After reviewing the account at the end of a meeting you can simply inquire about their opinion. Furthermore, there are a number of other ways to extract that information. Reading reviews clients leave on Google, Facebook or Yelp can be very helpful. Customers often talk about features they would like to see and improvements that can be made. Of course, we offer ways to track reviews across all platforms and brand listening is part of our premium packages. That way you always know what your clients think about you and better understand consumer trends. Another way to approach your customers would be to add a call to action button on your website. A place where users can leave feedback. It shows that you really care about how to improve. If you have a blog you can maybe write a whole post about how your followers can express themselves and tell you what they would like to see you offer.
Listen
You will discover that occasionally you don’t even have to ask for the information if you just pay attention when clients talk either in informal discussions, a support call or through a chatbot. The insight from such feedback is very valuable as real-life questions start pouring in about your services. Those are exactly the questions you need to have answers to. Especially the ones that are appearing more than once. Another way could also be focusing on your analytics and more specifically the queries that lead to your website. There are many times that a search comes into the form of a question that can explain what your client is thinking about.
Finally delivering content that is relatable to your brand’s name can help you grow your customer base. If you lack the capability to listen to your audience creating such content will not be easy. So start off by knowing your product, always listen and take notes. Keep it positive and promise only what you can deliver. The point here is to create an experience for your customers and an awareness that will eventually coordinate your content with your client’s needs.
