It’s not certain where the next big disruption will come from, but it’s possible to identify trends. Here is what will drive business innovation in the years to come. 1. AI (Artificial Intelligence) The extent of AI’s rise in our daily lives has taken many people by surprise. Artificial intelligence platforms are revolutionizing the way

Businesses that have adopted a subscription-based model like Amazon and Netflix usually deliver a better customer experience. Here we will take a closer look at the old model where the buyer-seller relationship ends with a monetary transaction that extracts value instead of providing it. Subscription-based packages work best since they are all about building relationships

The way we engage with social media has changed in the past few years but our business marketing strategy has remained the same. Just having a profile and randomly posting once a week isn’t going to do the job anymore. Brands must fully embrace these platforms as part of their advertising efforts or else they

Ever since the early days when ads were more of an announcement than a promotion you can clearly see the history of society writing itself based on what is being advertised. The natural progress from print, to the radio, to TV brought on different forms but what really transformed the industry was the internet. Some