There is so much content generated every day that it has become harder for brands to stand out from the crowd. All your marketing efforts might not bring in the results you are looking for if you are getting traffic that doesn’t convert or no traffic at all. Posts containing only text go unnoticed as
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The figures are staggering. This year alone the number of retail stores closing in the US is in the thousands. In the three and a half thousand to be exact and counting. That number does not reflect smaller family owned operations and is comprised only from established brand names. Not necessarily the beginning of the
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PPC and SEO work best together as they have a cumulative effect. Campaigns who use both in their game plan get the best results when it comes to web traffic. Pay per click ads have a genuine effect on your organic ranking and should be part of your overall strategy. Lets access the 3 ways
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All You Need For Your 3 Marketing Personas

Tuesday, 28 November 2017 by
User intent indicates what someone is searching for when doing a query. In this post we will try to explain how to go beyond those words and try to interpret them in context with consumer behavior. These are the 3 most common types of keywords segmented into user intent: Informational User is looking for general
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4 Hottest Trends In Tech Right Now

Tuesday, 21 November 2017 by
It is not certain where the next big disruption will come from, but it is possible to identify trends. Here is what will drive business innovation in 2018. 1. AI (Artificial Intelligence) The extend of AI’s rise in our daily lives has taken many people by surprise. Artificial intelligence platforms are revolutionizing the way we
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What The Future of Advertising Looks Like

Tuesday, 14 November 2017 by
Ever since the early days when ads where more of an announcement than a promotion you can clearly see the history of society writing itself based on what is being advertised. The natural progress from print, to radio, to TV brought on different forms but what really transformed the industry was the internet. Some don’t
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The Hunger Games Guide to SEO

Thursday, 09 November 2017 by
Optimizing your website for search engines should be the ultimate goal for every business. Just having one is not enough anymore, people have then to be able to find it. There are a number of factors that can help your site rank higher and become more visible than others. We begin by taking those factors
Over the years we’ve seen how social media has changed the landscape of advertising and online content. It opened up the flood gates in a way for the information age to become what it is today and for platforms to grow exponentially. Through posting and sharing little known brands that would have never gained so
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According to a study conducted in 2009, over 90% of searchers do not go to the second page of results and over 50% do not look past the first 3. Appearing somewhere in those top few spots has become vital for sales. Here are a few reasons why you should start a pay per click
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Why Many Social Media Campaigns Fail

Thursday, 19 October 2017 by
With social media being so popular today and having such a wide reach it’s no surprise that the number of daily posts from brands has increased exponentially. Each platform either it’s Facebook, Twitter or Linkedin offers its own tools and audience but with so much competition attention spans have become limited. Endless fast scrolling, memes,
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