The Background & Future Of the Retail Apocalypse
Tuesday, 12 December 2017
The figures are staggering. This year alone the number of retail stores closing in the US is in the thousands. Three and a half thousand to be exact and counting. That number does not reflect smaller family-owned operations and is comprised only from established brand names. Not necessarily the beginning of the end for brick
- Published in retail
3 Ways PPC and SEO Are Better When Used Together
Tuesday, 05 December 2017
PPC and SEO work best together as they have a cumulative effect. Campaigns who use both in their game plan get the best results when it comes to web traffic. Pay per click ads have a genuine effect on your organic ranking and should be part of your overall strategy. Let’s access the 3 ways
- Published in Pay Per Click, SEO
All You Need For Your 3 Marketing Personas
Tuesday, 28 November 2017
User intent indicates what someone is searching for when doing a query. In this post we will try to explain how to go beyond those words and try to interpret them in context with consumer behavior. These are the 3 most common types of keywords segmented into user intent: Informational User is looking for general
- Published in keywords
What The Future of Advertising Looks Like
Tuesday, 14 November 2017
Ever since the early days when ads were more of an announcement than a promotion you can clearly see the history of society writing itself based on what is being advertised. The natural progress from print, to the radio, to TV brought on different forms but what really transformed the industry was the internet. Some
- Published in advertising
The Hunger Games Guide to SEO
Thursday, 09 November 2017
Optimizing your website for search engines should be the ultimate goal for every business. Just having one is not enough anymore, people have then to be able to find it. There are a number of factors that can help your site rank higher and become more visible than others. We begin by taking those factors
- Published in SEO
You Haven’t Seen This Social Media List On Buzzfeed
Monday, 06 November 2017
Over the years we’ve seen how social media has changed the landscape of advertising and online content. It opened up the flood gates in a way for the information age to become what it is today and for platforms to grow exponentially. Through posting and sharing little known brands that would have never gained so
- Published in social media marketing
4 Reasons Why You Should do a PPC campaign
Monday, 30 October 2017
According to a study conducted in 2009, over 90% of searchers do not go to the second page of results and over 50% do not look past the first 3. Appearing somewhere in those top few spots has become vital for sales. Here are a few reasons why you should start a pay per click
- Published in Pay Per Click
Why Many Social Media Campaigns Fail
Thursday, 19 October 2017
With social media being so popular today and having such a wide reach it’s no surprise that the number of daily posts from brands has increased exponentially. Each platform either it’s Facebook, Twitter or Linkedin offers its own tools and audience but with so much competition attention spans have become limited. Endless fast scrolling, memes,
- Published in social media marketing