Writing an ad for a pay per click campaign or a social media platform has its challenges. There are a few ways you can go about it though to make the process easier even if you don’t know where to start or have writers block. It might take some time but it’s definitely worth it.
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A Brief Guide To Hashtags

Sunday, 15 July 2018 by
By now it’s probably safe to assume that the vast majority of people know what a hashtag is. That doesn’t necessarily mean everyone knows how to properly use one. Below we look at five ways on how you can apply them to your social media posts. – Hashtags main purpose is to categorize or help
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3 Tips To Boost Customer Experience

Tuesday, 22 May 2018 by
Businesses that have adopted a subscription based model like Amazon and Netflix usually deliver a better customer experience. Here we will take a closer look at the old model where the buyer-seller relationship ends with a monetary transaction that extracts value instead of providing it. Subscription based packages work best since they are all about
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How To Up Your Video Marketing Game

Thursday, 03 May 2018 by
Brands are jumping at the opportunity to create more unique content. No matter what social media platform you are on a larger portion of advertising budgets is starting to go towards creating short 15 second videos with subtitles since most of them play muted. It’s time to stop being a skeptic and embrace social video
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Lets Talk About Social Media Marketing

Thursday, 08 March 2018 by
The way we engage with social media has changed in the past few years but our business marketing strategy has remained the same. Just having a profile and randomly posting once a week isn’t going to do the job anymore. Brands must fully embrace these platforms as part of their advertising efforts or else they
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There is so much content generated every day that it has become harder for brands to stand out from the crowd. All your marketing efforts might not bring in the results you are looking for if you are getting traffic that doesn’t convert or no traffic at all. Posts containing only text go unnoticed as
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Over the years we’ve seen how social media has changed the landscape of advertising and online content. It opened up the flood gates in a way for the information age to become what it is today and for platforms to grow exponentially. Through posting and sharing little known brands that would have never gained so
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Why Many Social Media Campaigns Fail

Thursday, 19 October 2017 by
With social media being so popular today and having such a wide reach it’s no surprise that the number of daily posts from brands has increased exponentially. Each platform either it’s Facebook, Twitter or Linkedin offers its own tools and audience but with so much competition attention spans have become limited. Endless fast scrolling, memes,
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