Frequently Asked Questions
What is SEO? What's the difference between organic vs. paid results?
Search engine optimization is setting up your site in a way that is visible to search engines. It will help it rank higher in unpaid results (organic ranking).
What are meta descriptions and do they still matter?
Often referred to as a “tag” they should be 300 characters long and must provide a summary of the page contents to search engines. Yes they still matter as they affect your click through rate.
How do I pick keywords ?
Consider your target audience and what they would start looking up to find your website. Each page on your site should have up to 3 keyword phrases. Just don’t go overboard. There are also tools online that can help you with this process.
What’s the difference between internal and inbound links?
Internal links on a page go to another page on your site. Inbound links are other websites that link to yours.
How long does it take to see results from SEO?
Some results are immediate and some take time. On average it takes 4 to 6 months although that depends on the sites current authority and rank.
How can Social Media be used for SEO?
Social profiles influence search results directly and some channels are search engines themselves. Links to your content help search engines understand what websites are credible and what keywords they should rank for.
Why does my company need reputation management ?
Positive or negative reviews affect your SEO and is the first thing potential buyers look for.
What is an impression ?
An impressions means how many times an ad has landed on a screen or has been viewed with out clicking on it.
What is a click through rate (CTR) ?
It's the ratio showing how often users that see your ad click on it and land on one of your pages.
What is remarketing ?
Remarketing shows ads to people that have expressed interest in your service / product while visiting your website or app.
What is Aeon Ads and what can it do for my company?
We are a digital marketing company that wants to help you stay active online. We post updates and comments on your behalf so you can run your business.
Do I have to give you my login information?
We do require your login information or in some instances making us an admin of your page also works. Your privacy matters to us so we are willing to work around any issues that might come up.
Can I upgrade or cancel at any time?
Yes, you can modify your package as you see fit.
How often do you post ?
That depends on your package.
When do you start posting/updating my website?
We go to work when setup is complete and you have provided us with all the necessary info.
Can I give you pictures to post ?
We always encourage our clients to provide us with content they would like to see online. We want to get to know you better so we can coordinate and keep your followers informed.
Do I get to keep the content when our collaboration ends ?
Yes, all the work we do and everything we create while under contract belongs to the client. Plus the SEO results that we produce are permanent that you get to keep anyway.