Tuesday, 28 January 2020
PPC campaigns have become an important part of every brand’s promotional efforts. When we say pay per click by definition we include social media, not just search. For example, when you type in a word the platform will return a number of results. Some of those links are organic and some are paid for. The
Saturday, 24 August 2019
When considering ways to get traffic to your website you only have a couple of options to choose from: SEO or PPC. Which one is better and do you really have to choose? SEO is all about ranking organically on search engines while PPC is where you pay each time someone clicks on your ad.
Tuesday, 23 October 2018
Writing an ad for a pay per click campaign or a social media platform has its challenges. There are a few ways you can go about it though to make the process easier even if you don’t know where to start or have writer’s block. It might take some time but it’s definitely worth it.
Monday, 10 September 2018
Setting up a well-targeted campaign can become easily complicated with all the choices available. Different options work for different business verticals and although the platform tries to walk you through the process it isn’t hard to phrase your ad a bit too general or pick the wrong keywords and end up wasting your advertising budget
Monday, 22 January 2018
Good quality content is what drives traffic and delivers results. The components have to be consistent and relevant in order for the users to know what to expect and how to find it. Below are a number of ways that we believe work best. Be Honest An authentic, reliable and sincere message is what we
Tuesday, 05 December 2017
PPC and SEO work best together as they have a cumulative effect. Campaigns who use both in their game plan get the best results when it comes to web traffic. Pay per click ads have a genuine effect on your organic ranking and should be part of your overall strategy. Let’s access the 3 ways
Monday, 30 October 2017
According to a study conducted in 2009, over 90% of searchers do not go to the second page of results and over 50% do not look past the first 3. Appearing somewhere in those top few spots has become vital for sales. Here are a few reasons why you should start a pay per click