PPC is an abbreviation for pay per click. Every business is unique with different marketing objectives so we offer a range of management options to suit campaigns of all sizes and channels, including Google AdWords, Bing, Facebook, Linkedin, and Twitter. Our consultants will evaluate your needs to recommend the right solution for your business. This will result in a higher return to your investment and a lower cost per acquisition. The campaign's performance will be easy to track and its efficiency will increase your sales. Relevant traffic to the website will also go up thus increasing the visibility of the services or products you have to offer. Most internet users look up similar products before they buy so that they can make a comparison. A PPC campaign can make certain your brand is in the right place.
We will work closely with you to understand your business’s products, services, and goals and develop strategies to achieve them. Some of the tools we use include keyword research and competition analysis. Our bidding strategy is always aiming for the top spot on the first page but that also depends on the campaign's budget. The reason why we like running these types of campaigns is that you can target your audience with tremendous accuracy. If we are looking at an already existing campaign that wasn’t set up by us we will have to conduct an evaluation to determine if the set up is viable or we need to just pause it and start over. Once the campaign goes live it is monitored daily for performance and optimization tweaks. We provide our clients with customized reporting that includes all the KPI index performance indicators in detail. Monthly we will follow up with a phone call to further discuss strengths, weaknesses, and opportunities.